A diagnosis, not a chat

Strategic advisory and equity partnership for founder-led Australian businesses. I find where a business is leaking value, and I work alongside owners to unlock 3-5 moves that fix it. If you want, I stay to execute. 

You'll recognise yourself.

You built a real business. Revenue is solid. The work is great. But something has stopped moving.

Margin is flat while revenues climb, and you can't see exactly why. Growth stalled at a level you can't push past with effort alone.

Every decision still routes through you, and you know what that means for scale and for what a buyer would pay, but nothing else seems to work. Exit is on the horizon but the business isn't ready to be sold, because it isn't ready to be run without you.

The gap is never a capability gap. It's always a strategy problem. You don't need more grit. You need an outside eye that has seen this pattern at $30bn scale and knows precisely what it looks like at yours.

I've also run a family business with my husband for 18 years multibillion dollar capital allocation discussions by day, $200 supplier invoices at night. So I know what the P&L doesn't show. A founder carrying the business alone at 2am doesn't need sympathy. They need the numbers fixed and the weight shared.

That's the job.

 Two ways to work together. 

No packages, no menus. Every business is different, so every engagement is scoped to the problem in front of us.

There are two ways in.

Strategic Advisory

For owners who want the problem solved. Diagnosis, transformation, ongoing counsel from a short, sharp assessment to a year at the table. I get inside the numbers, the pricing, the operations, and the org, and we fix what we find. The work runs on LIFTT™ the five-step methodology I built inside multibillion-dollar businesses and now apply to yours.

Equity Partnership

For owners who want a partner, not an adviser. A small number of businesses each year, I join as a partner: strategic guidance and hands-on operating support in exchange for a small equity stake. Your future success and mine, intertwined — through scale, and eventually, exit. This is for established businesses doing $2M+ in revenue with real ambition. 

If this sounds like your business.

Reach out. Tell me what's stopped moving, or what you're trying to build. If there's a fit, you'll hear from me directly.